After Blinker implemented an RFM (Recency, Frequency, Monetary Value) model in Klaviyo, Outdoor Voices email retention for past customers saw their revenue increase by 52% in the first month.
Outdoor Voices, a disruptive activewear brand, hired Blinker to improve re-engagement with lapsed customers through their email marketing. Outdoor Voices needed an automated solution that was powerful and nimble enough that it could be used in other channels, such as paid media and SEM.
Working together with Outdoor Voices, Blinker identified the three factors of recency, frequency, and monetary value, and implemented a framework of segmentation and automation in Klaviyo.
Outdoor Voices customer retention revenue increased by 52% in the first month after RFM implentation along with a decrease in average time between first and second orders.
increase in customer retention revenue
decrease in time between orders
Blinker built out a segmentation and automation framework that made regular “Winback” automations look antiquated. We increased revenue and gained better insight into where customers were in the funnel.
Jeff Lincoln, VP, Growth
Outdoor Voices
