Within the first three months Blinker used a full-funnel strategy that decreased Threadless Artist Shop's customer acquisition costs in Meta by 48%.
Threadless, a leader since 2000 in creator-powered marketplaces, hired Blinker for paid media strategy and management for their Artist Shops platform. They were looking for a marketing partner who understood their audience and who could increase the number of creators on their platform.
We created a full-funnel marketing strategy that zeroed in on creators who would be most interested in selling their art through their own print-on-demand stores.
Partnered with Threadless and their institutional insight in the creator economy, paid media acquisition costs decreased by 48% in the first three months of the engagement.
decrease in acquisition costs
decrease in CPM
decrease in CPC